Young ADC Germany // Shortlist

Insight
Cyberbullying is often downplayed because it isn’t as physical threatening as offline bullying.

Idea
Making people reflect on how equally painful cyberbullying can be emotionally.

Execution

Victim Stories an AR effect released on Stop Cyberbullying Day that puts people on the shoes of a cyberbullying victim. The filter makes it look as if the user would be receiving hurtful messages. As they come, they bruise the users face. Showing them how brutally painful cyberbullying can feel like for those experiencing it.