The new Iced Caffè Latte
Our campaign highlights the new Iced Caffè Latte as a starting point for summer adventures. Whether it's from the restaurant to the pool, to mom or just anywhere. The mostly animated subjects use DOOH to pick up the content of the predominantly young target group exactly where their summer takes place. The campaign is also played out online and via social ads.

KICK OFF
A large ice cube at Zurich's Stadelhofen train station not only generated additional attention for the new coffee at the time of launch, but also activated passersby with a challenge: Anyone who managed to scan the QR code on the ice cube before it melted away could grab an Iced Caffè Latte for CHF 2 via the McDonald's app - and head straight off to the next fun thing.

CREDITS
CCO Manuel Wenzel •CD Reto Clement • TEXT Sarah Rüegger •VIDEO Domenico Catena

PRESS
PM https://www.werbewoche.ch/en/werbung/kampagnen/2023-06-17/mccafe-und-tbwazuerich-starten-eiskalt-in-den-sommer/