EMOTITELLING
Many a story has taken a new turn thanks to a cup of coffee. That's why we're using emojis in our new McCafe campaign and communicating the effect of coffee in numerous situations and situations, as it says in a statement. Over 110 subjects tell coffee stories throughout Switzerland on DOOH, OOH, online and social media, without words and appropriate to the location and target group. According to the announcement, around 55 of them relate to the specific location of the notice. In addition, there are daily current subjects on DOOH, banners and social media. Brand-related emoji stories are also featured on the McDonald’s app, website and in the restaurants.

CREDITS
CCO Manuel Wenzel • CREATION Sarah Rüegger, Wolf Gärtner, Mathias Bart, Davide Schenker, Tobias Peters, Pierre Copsey, Domenico Catena

PRESS
https://www.persoenlich.com/kategorie-werbung/geschichten-von-mccafe-mit-emojis-erzahlt