This is how easy pension saving can feel.

With the digital pension solution “Frankly” by the Swiss Zurich Bank (ZKB) , pension saving accounts can be opened easily and with just a few clicks. We are communicating this message with a “cloud world” campaign.

The complex, technically sophisticated CGI visualization and animation of a realistic cloud world deliberately breaks with previous Frankly communication. This aims to achieve the goal of giving communication a new, uniform, highly recognizable look. The campaign is played out via TV, OOH, DOOH and online (OLV, display ads, etc.) - and is specifically targeted to the relevant age group. With frankly you can also easily change your pension provision from another financial institution - at any stage of your life before retirement.

https://www.werbewoche.ch/de/werbung/kampagnen/2023-10-23/tbwazuerich-und-frankly-so-wird-vorsorge-entspannt/