Client: Ronald McDonald Houses Charity
Parents must be able to be with their sick children.
For 30 years, the Ronald McDonald Children's Foundation (RMHC) has been offering parents of seriously ill children overnight accommodation near the hospital. In the anniversary campaign, TBWA\Zurich is now, for the first time, placing the emphasis not on the suffering of the little ones, but on that of the parents - because there is hardly anything worse than not being able to be there for your child in an emergency situation.
https://www.werbewoche.ch/de/werbung/kampagnen/2024-03-17/tbwazuerich-fuer-rmhc-eltern-muessen-bei-ihren-kranken-kindern-sein-koennen/
HEADLINE
Parents must be able to be with their sick children.
SUBLINE
The RMHC Foundation makes this possible since 30 years. Help us to do so: rmhc.com
HEADLINE
Worse than knowing your child is in the hospital? Not beeing able to be there with them.
SUBLINE
Parents must be able to be with their sick children.